Our final community event of 2025 couldn’t have been a better one!
PeepsFest is held annually at SteelStacks in Bethlehem, PA, a complex that’s part of the ArtsQuest Center, celebrating the PEEPS® brand with a New Year’s Eve festival featuring PEEPS®-themed activities, music, and the famous PEEPS® Chick Drop.
Its extra fun for us, since the event is held close to our Bethlehem center in the Lehigh Valley. And it remains one of our favorite events of the year since we first started participating several years ago.
Each year, this celebration somehow manages to top the last, and 2025 was no exception. We participated on the first day of the two-day event, and the turnout was incredible. It was sold out on both days. Organizers estimated there were about 3,000 attendees during our shift, and the energy didn’t let up for a moment. Our staff had a fantastic time interacting with visitors and we are already eager to return for the 2026 event.
The frigid temperatures outside didn’t deter a large and spirited crowd gathered to watch the giant PEEP drop following the countdown to welcome the next year.
This event truly brings the community together, drawing families year after year to enjoy festive fun including indoor and outdoor attractions that all lead up to the PEEPS chick drop. We offered blood pressure screenings throughout the day as always, and our giveaways were a crowd favorite. We even had visits from both Miss Pennsylvania and Miss Pennsylvania’s Teen which made things extra fun for us, and for those who came by to visit with us.
PeepsFest is hosted by Just Born, a Lehigh Valley-based candy company.
