Privacy Statement
Patient First is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Patient First Web site and governs data collection and usage.
Patient Confidentiality and Notice of Privacy Practices
Please note that Patient First’s patient confidentiality and privacy policy is separate from the web privacy policy. You can get more information about Patient First’s patient confidentiality and privacy practices by clicking here.
Consent
Where required by law, Patient First will obtain your consent before non‑essential third‑party technologies are enabled on our website. You may accept, reject, or manage your preferences through our cookie consent tool when you first visit the site.
Collection of Personal Information
Patient First collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Patient First also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.
There is also information about your computer hardware and software that is automatically collected by Patient First. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Patient First for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Patient First Web site.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Patient First public message boards, this information may be collected and used by others. Note: Patient First does not read any of your private online communications.
Patient First encourages you to review the privacy statements of Web sites you choose to link to from Patient First so that you can understand how those Web sites collect, use and share your information. Patient First is not responsible for the privacy statements or other content on Web sites outside of the Patient First and Patient First family of Web sites.
Use of your Personal Information
Patient First collects and uses your personal information to operate the Patient First Web site and deliver the services you have requested. Patient First also uses your personally identifiable information to inform you of other products or services available from Patient First and its affiliates. Patient First may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Patient First does not sell, rent or lease its customer lists to third parties. Patient First may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Patient First may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Patient First, and they are required to maintain the confidentiality of your information.
Patient First does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.
Patient First keeps track of the Web sites and pages our customers visit within Patient First, in order to determine what Patient First services are the most popular. This data is used to deliver customized content and advertising within Patient First to customers whose behavior indicates that they are interested in a particular subject area.
Patient First Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Patient First or the site; (b) protect and defend the rights or property of Patient First; and, (c) act under exigent circumstances to protect the personal safety of users of Patient First, or the public.
Cookies and Similar Technologies
The Patient First Web site uses cookies, local storage, and similar technologies to operate properly and provide functionality such as accessibility features, language translation, security protections, and map displays. Some of these technologies are set by third‑party service providers listed above.
You can control the use of non‑essential cookies and third‑party technologies through our cookie consent banner. Your preferences may be updated at any time.
No Marketing Tracking on Patient Portals
Patient First does not use advertising, marketing pixels, or behavioral tracking technologies on patient portals or other authenticated areas of our website. Information submitted through patient‑facing website pages is handled in accordance with HIPAA requirements.
Third-Party Services Used on Our Website
Patient First uses a limited number of third‑party services to operate and improve the functionality, accessibility, and security of our public website. These services may receive certain technical information, such as IP address, browser type, device information, or page interactions, in order to provide their services. Third-party services include:
- Google reCAPTCHA
We use Google reCAPTCHA to protect our online forms from spam and abuse. reCAPTCHA analyzes user behavior (such as mouse movements and IP address) to determine whether interactions are human. Information collected by reCAPTCHA is transmitted to Google and is subject to Google’s Privacy Policy. - Google Maps
Our website uses Google Maps to display Patient First center locations. When you view a page containing Google Maps, your browser may connect to Google servers and transmit technical data such as your IP address. - Weglot Translate
We use Weglot to provide Spanish‑language translations of our website content. Weglot processes page content to deliver translated versions and may receive browser and device data necessary to render translations. - Akismet
We use Akismet to filter spam submissions. Information submitted through forms, including IP address, browser details, and content of the submission, may be transmitted to Automattic for analysis. - Adobe Fonts (Typekit)
Our website uses Adobe Fonts to display typography. When fonts are loaded, Adobe may receive technical information such as your IP address to deliver font files. - AudioEye (Accessibility Tool)
We use AudioEye to help improve website accessibility for users with disabilities. AudioEye may collect information about user interactions with accessibility features and transmit it to AudioEye servers to evaluate site accessibility performance. - Gauges Analytics (Hosting Metrics)
We use basic site metrics provided by our hosting provider to understand website traffic volumes and performance. This data functions similarly to server logs and is not used for advertising or behavioral profiling.
Security of your Personal Information
Patient First secures your personal information from unauthorized access, use or disclosure. Patient First secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
Changes to this Statement
Patient First will occasionally update this Statement of Privacy to reflect company and customer feedback. Patient First encourages you to periodically review this Statement to be informed of how Patient First is protecting your information.
Contact Information
Patient First welcomes your comments regarding this Statement of Privacy. If you believe that Patient First has not adhered to this Statement, please contact Patient First at notify@patientfirst.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.